Developing everything yourself takes time and capital investment, but the biggest disadvantage of developing your solutions is that you will never keep up with a technology platform like Shopify.
Shopify not only has a selling platform for in-store iPad, website, Facebook etc, but it also has its own app store where different partners can integrate services into your online shop.
One of the most recent additions to Shopify is Facebook Messenger.
So if you have made the sale on your Facebook Shopify store you can now use Messenger for customer service purposes. Because this is Shopify then, of course, you have all of your product details right there, along with all the order details. A vast improvement on any other tool that is not integrated into your sales channel.
eCommerce is growing exponentially across the world. Your product or fashion label could be part of that, but make sure you choose a technology which will allow you to meet your customers wherever they are online.
We can run projects for you like adding a T-Shirt or Printables shop or Amazon Affiliate Store. Do you want FB Messenger integrated into your sales channels gGet in contact.