If you are new to Search Engine Optimisation (SEO) which basically makes sure that your website is found by users searching on Google, then this is a great free video course.

One of the challenges, especially for new fashion sites, is duplicate content. So if a manufacturer creates a product description and you then use that product description on your website, then Google will rank your content as duplicate and of less importance and therefore is less likely to display it to consumers searching for this.

There are some technical aspects of SEO, but before you get into that, this video course will help you understand the business elements, why its so important to customers finding your website and you making sales.

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