So as a fashion or product designer, you have started selling online. Then that's great, you may not have the capital to invest in a Regent Street flagship store, but that does not mean that a pop-up shop would not be a good idea.

This will allow you to:

  • meet your customers face to face and get product design feedback
  • meet business objectives like clearing old stock or testing new designs
  • generate a quick revenue boost 
  • build your brand and generate follow-up sales on your website
There are many opportunities for pop-up shops from empty high-street stores to empty mall units to events and festivals. 

Now if you have just got a web-based sales platform, then this is where you start to see your technology choices putting restrictions on your business. Because if your web-cart does not have POS interface on tablet / checkout unit, then these are the kinds of steps you are going to have to do on the POS system

  • create a product hierarchy
  • then create each product including details including price and stock 
  • add pricing and tax information
  • add promotion information  
  • add staff details
  • add company details like tax registration
Now if you are thinking, hey I already did all of that on my web sales channel, why do I have to do it again? Then that is a good question! If you choose technology like Shopify. Then this already has POS/Mobile/Facebook channels built in, with the express requirement, that each time you add a new channel, your effort is minimal and technology does not get in the way of your business.

If you have 10 minutes here is a great non-technical course from Shopify on how to create a pop-up shop and all the things you need to think about such as display advertising. If technology is a barrier, then you have the wrong technology and the right technology is available from free. Get in contact today. I can help!