A fraudster pending sentencing completed a £17.5m banking fraud. Where a fraudulent property development in Turkey as being financed. Part of the story used was to say the money was for a property development of which some celebrity footballers had already bought villas in the development and would help promote it.
The problem with celebrity endorsement is that they are very hard to verify as celebrities are hard to get hold of. I would discount any endorsement unless there is a photo/video/other evidence available from the celebrity with the associated product or service.
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