A Fashion Students first online store in only 9 steps - Go live TODAY!

<span style="font-family: "verdana" , sans-serif;">So you are a Fashion Student, you have your first designs, production samples approved, you have a social media following waiting to buy and now you have you order on its way. Exciting times! But wait you need an online store and that requires hiring heavy duty technical knowledge?</span><br /> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span></div> <div> <span style="font-family: "verdana" , sans-serif;">Not really. There are a host of solutions out there, let me show you how one of these can be used to setup all of your online channels - web, mobile and social in one step and will even support your physical store or pop-up shop when you get there.</span></div> <div> <span style="text-align: center;"><br /></span></div> <div style="text-align: start;"> <span style="text-align: center;"><span style="font-family: "verdana" , sans-serif;">So my challenge is take your brand online and lets do it today. Its certainly possible. We can do it in these nine steps, first log onto <a href="http://1.shopifytrack.com/aff_c?offer_id=2&aff_id=7765" target="_blank">Shopify</a> and create a trial account, no need for any payment.</span></span></div> <div style="text-align: start;"> <span style="text-align: center;"><span style="font-family: "verdana" , sans-serif;"><br /></span></span></div> <div style="text-align: start;"> <span style="font-family: "verdana" , sans-serif; text-align: center;">Here is a quick list of the things you are going to need as a basic information before you start. </span></div> <div style="text-align: start;"> <span style="text-align: center;"><span style="font-family: "verdana" , sans-serif;"><br /></span></span></div> <div style="text-align: start;"> <ol> <li><span style="font-family: "verdana" , sans-serif;">Photos and Videos - you will need excellent photos, I won't go into details here, but <a href="http://ecommerceretailtechnology.blogspot.co.uk/2016/04/ecommerce-product-photography-and.html" target="_blank">here is a great article on how to take photos and videos</a>.</span></li> <li><span style="font-family: "verdana" , sans-serif;">Product Descriptions - You will need product descriptions which fall into two bits, firstly technical description of the item in terms of size but secondly and importantly reasons to buy the items. Product descriptions are a important to selling, see <a href="http://ecommerceretailtechnology.blogspot.co.uk/2016/04/ecommerce-challenge-of-writing-winning.html" target="_blank">this article on how to do them well</a>.</span></li> <li><span style="font-family: "verdana" , sans-serif;">A price and stock list. You need to be able to update stock levels for all items and know their prices. If starting perhaps to stick one £ prices at first, let the payment engine do any currency conversions for international customers. </span></li> <li><span style="font-family: "verdana" , sans-serif;">Your basic branding details such as name and logo.</span></li> </ol> <div> <span style="font-family: "verdana" , sans-serif;">This is my basic Shopify Dashboard. No coding or anything scary required!</span></div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span></div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiN6wAUhfGgbR7Gv3fycyln4W3dRGbAyZwybX8ORMB9ADfr2XFl-efKZrXE7syThCrt5ZhrDWcBUAGZRsoi3EoLavgF-qhyphenhypheneasUq6V6pooQxxUFmeUuiLZIzqdK2k1wwPjK-BIzMs7CaSE/s1600/Store1+-+Copy.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="329" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiN6wAUhfGgbR7Gv3fycyln4W3dRGbAyZwybX8ORMB9ADfr2XFl-efKZrXE7syThCrt5ZhrDWcBUAGZRsoi3EoLavgF-qhyphenhypheneasUq6V6pooQxxUFmeUuiLZIzqdK2k1wwPjK-BIzMs7CaSE/s640/Store1+-+Copy.JPG" width="640" /></a></div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span></div> </div> <div style="text-align: start;"> <span style="text-align: center;"></span></div> <span style="font-family: "verdana" , sans-serif;">This is the trial version which is giving me 50 free orders. Apart from my own domain, most functionality to get me started is here. This really is the route I recommend, do the basics, get orders flowing, then keep adding functionality. Like discounts and gift cards, but start trading as quickly as possible. Shopify gives you 50 orders free before any payment required. </span><br /> <span style="font-family: "verdana" , sans-serif;"><br /></span> <span style="font-family: "verdana" , sans-serif;">Even still we are going to have to add some details to our Shop. Select the products drop down and select "Fashion", then a more detailed Product page will open up. </span><br /> <span style="font-family: "verdana" , sans-serif;"><br /></span> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfMRHt53Lwxp8Pxu7YnzjMTxKCNRQt4yb_OKZCbpeAlzQOnZABhoomqGJMHk0nBwe1woqxJpiYZ0WfPbkGXZMIi3ZNcb7OFADe0nBkMimNMiny2SjXp-b0RV5Mn4rojqxAJ0Bw9Pv4qyk/s1600/Store2+-+Copy.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfMRHt53Lwxp8Pxu7YnzjMTxKCNRQt4yb_OKZCbpeAlzQOnZABhoomqGJMHk0nBwe1woqxJpiYZ0WfPbkGXZMIi3ZNcb7OFADe0nBkMimNMiny2SjXp-b0RV5Mn4rojqxAJ0Bw9Pv4qyk/s640/Store2+-+Copy.JPG" width="640" /></a></div> <span style="font-family: "verdana" , sans-serif;"><br /></span> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <div> <span style="font-family: "verdana" , sans-serif;">The product page has the details you expect, but one cool feature of Shopify is that it allows you to choose which channels you want the item to appear in, like </span></div> <div> <span style="font-family: "verdana" , sans-serif;">Online button (for blog), Online Store or Mobile app. </span></div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span></div> <div> <span style="font-family: "verdana" , sans-serif;">After adding some product details (don't worry we can upload product details in bulk) but for now get some products in there you can add in a stock position for the items, so you don't sell items that are out of stock.</span></div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span></div> <div> <span style="font-family: "verdana" , sans-serif;">So now there are few admin tasks that you need to do. You can select a theme for your website. Then you need to decide how you get paid, you can choose Shopify's own gateway, PayPal or other payment gateways if you already have a merchant account with them. </span></div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span></div> <div> <span style="font-family: "verdana" , sans-serif;">Next you need to edit your shipping details, keep it simple to your own country first. You need to configure some shipping options and costs. </span></div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span></div> <div> <span style="font-family: "verdana" , sans-serif;">Then you need to confirm your tax rates, it adds 20% for UK by default but you need to ensure that is correct for all of your products.</span></div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span></div> <div> <span style="font-family: "verdana" , sans-serif;">Update the "About Us" page to ensure that customers know who you are. Also ensure you include you returns policy. Many customers check this before placing an order. Also here add your social media links. </span></div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span></div> <div> <span style="font-family: "verdana" , sans-serif;">You need to configure your email notifications to customers. To be honest Shopify has all those email already configured, you can review and edit them if needs be but they are probably fine to get started with. You do need to ensure that the right email address for your order notifications is setup, otherwise you won't see your new sales! You can also choose to have notifications in your browser, so you get notifications even when you are no in your e-mail.</span></div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span></div> <div> <span style="font-family: "verdana" , sans-serif;">Now the last step is to set your store live and start promoting you your social media contacts.</span></div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span></div> <div> <span style="font-family: "verdana" , sans-serif;">As I said there are hundreds of other features in Shopify or any other hosting platform. Don't spend ages choosing colours and themes,<b> the most important thing you can do for your new business today is to generate some sales</b>. </span></div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span></div> <div> <span style="font-family: "verdana" , sans-serif;">I can help, contact <a href="https://twitter.com/Mark_A_Mandel" target="_blank">Mark_A_Mandel</a> on Twitter.</span></div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span></div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span></div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span></div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span></div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span></div> <div> </div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span></div>

A Fashion Students first online store in only 9 steps - Go live TODAY!

So you are a Fashion Student, you have your first designs, production samples approved, you have a social media following waiting to buy and...

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BREXIT - Everything online just got 20% cheaper for UK consuers

<div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipTz0Wkh-Km8roChjeIZMzeF2afszLfZ6O1ArUww4SQHnJ21cxr9DNswwHfbsVQeB6RYQJ3dNaa4oyI0J-QGOyFBASGxayrfY9UWvjyQnyIV_ry0G5jvHnH_fcPkmKTdEcmPVsKlenSKU/s1600/1dd7mq.gif" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipTz0Wkh-Km8roChjeIZMzeF2afszLfZ6O1ArUww4SQHnJ21cxr9DNswwHfbsVQeB6RYQJ3dNaa4oyI0J-QGOyFBASGxayrfY9UWvjyQnyIV_ry0G5jvHnH_fcPkmKTdEcmPVsKlenSKU/s640/1dd7mq.gif" width="640" /></a></div> <span style="font-family: "verdana" , sans-serif;"><b><br /></b></span> <span style="font-family: "verdana" , sans-serif;"><b><span style="font-family: "verdana" , sans-serif;">The </span><span style="font-family: "verdana" , sans-serif;">As-Is Situation - UK consumers always pay VAT on eCommerce sales.</span></b></span><br /> <span style="font-family: "verdana" , sans-serif;"><br /></span> <span style="font-family: "verdana" , sans-serif;"><b>Cross-border EU sales</b></span><br /> <span style="font-family: "verdana" , sans-serif;">On cross-border B2C sales, VAT is charged, so you buy an item from website merchant in Germany, you are charged 20% UK VAT on that item and the German merchant remits the VAT to HMRC as part the EU's integrated VAT system. </span><br /> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span> <span style="font-family: "verdana" , sans-serif;"><b>Cross-border RoW sales</b></span></div> <div> <span style="font-family: "verdana" , sans-serif;">If you buy some golf clubs, from say the USA, no VAT is charged by the merchant. The merchant attaches a customs declaration to the goods declaring their contents and value. When the item comes into the country your courier, as a HMRC agent, will inform you how much VAT at 20% needs to be paid, once paid your item is delivered. Tariffs may also apply but lets ignore them for now.</span></div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span></div> <div> <span style="font-family: "verdana" , sans-serif;">If you ever ordered some headphones from Vietnam on eBay you may have noticed that HMRC don't collect VAT on imported items of value less than £15. So buying from Vietnam can save £3 on a £15 sale, but given the 10-15 day delivery time, that is not going to create a major impact on UK retail sales. Its probably not even economical to collect such low amounts anyway.</span></div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span> <span style="font-family: "verdana" , sans-serif;"><b>Summary</b></span><br /> <span style="font-family: "verdana" , sans-serif;">So as an UK consumer, HMRC is happy for you purchase your items from anywhere in the world and through either of these systems, you will have to pay VAT at 20% on your purchase. </span><br /> <span style="font-family: "verdana" , sans-serif;"><br /></span> <span style="font-family: "verdana" , sans-serif;">You have the choice, but this ensures retailers in the UK are not disadvantaged by you shopping cross-border and avoiding VAT.</span></div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span> <span style="font-family: "verdana" , sans-serif;"><b>The To-Be situation </b></span><br /> <span style="font-family: "verdana" , sans-serif;">BREXIT, in my opinion, brings together a perfect storm of geography and VAT changes which will leave a wide open gap to be exploited on eCommerce sales.</span><br /> <span style="font-family: "verdana" , sans-serif;"><br /></span> <span style="font-family: "verdana" , sans-serif;">For a number of reasons I won't go into here, this <b>does not cover B2B sales</b>. </span><br /> <br /></div> <div> <div> <span style="font-family: "verdana" , sans-serif;">To be clear ALL BREXIT models mean that the UK will exit the EU VAT system. This is what BREXITeers want so they can charge VAT on fuel and tampons. Also Norway and EEA countries are not part of EU VAT.</span></div> </div> <div> <br /></div> <div> <span style="font-family: "verdana" , sans-serif;">This will mean these changes to the As-Is situation:</span></div> <div> <ul> <li><span style="font-family: "verdana" , sans-serif;">VAT registered merchants in the Republic of Ireland will no longer be required to collect VAT on sales to UK consumers as they are now.</span></li> <li><span style="font-family: "verdana" , sans-serif;">The PM and NI Secretary have confirmed that the NI and Republic of Ireland border will be open.</span></li> <li><span style="font-family: "verdana" , sans-serif;">There are over 200 unapproved roads on the border, in most cases the border is invisible and only local residents know where it is,so it is impossible to close and check every small delivery van crossing anyway.</span></li> <li><span style="font-family: "verdana" , sans-serif;">The UK has never had a land-border with a non-EU non-VAT country before, Ireland and the UK joined the then EEC at the same time.</span></li> </ul> <div> <span style="font-family: "verdana" , sans-serif;"><b>This could mean UK consumers could buy VAT free from Ireland using this process:</b></span><br /> <span style="font-family: "verdana" , sans-serif;">A merchant in the Republic of Ireland takes and order from a UK consumer and does not charge VAT, so the price to the UK Consumer looks 20% cheaper than competitors located in the UK.</span></div> </div> <div> <b style="font-family: verdana, sans-serif;"><span style="color: blue;"><br /></span></b></div> <div> <span style="font-family: "verdana" , sans-serif;"></span><b style="font-family: verdana, sans-serif;"><span style="color: blue;">This is legal. They may add to their T&C's that the consumer is liable for any VAT, just like merchants in the USA do today.</span></b></div> <div> <span style="color: blue; font-family: "verdana" , sans-serif;"><b><br /></b></span><span style="font-family: "verdana" , sans-serif;">The merchant hires a delivery company to deliver the item, without knowing how. The delivery company drive the item across the border from the Republic of Ireland to Northern Ireland, the border is open, there are no HMRC officers to collect VAT. </span></div> <div> <span style="color: blue; font-family: "verdana" , sans-serif;"><b><br /></b></span></div> <div> <span style="color: blue; font-family: "verdana" , sans-serif;"><b>This is legal, I guess technically the parcels should have a customs declaration on them, but given they are not going through a customs check what is the point?</b></span><br /> <span style="font-family: "verdana" , sans-serif;"><br /></span></div> <div> <span style="font-family: "verdana" , sans-serif;">The delivery company goes to Post Office or FedEx depot in Northern Ireland and forwards the package for onward delivery to England. </span><span style="color: blue; font-family: "verdana" , sans-serif;"><b>This is legal.</b></span></div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span></div> <div> <span style="font-family: "verdana" , sans-serif;">The item is delivered to the UK consumer who has avoided VAT at 20% on their purchase. </span><span style="background-color: white; font-family: "verdana" , sans-serif;"><span style="color: blue;"><b>This is legal. w</b></span></span><span style="font-family: "verdana" , sans-serif;"><span style="color: blue;"><b>ell technically the consumer is liable for and should probably pay the VAT, but I can't even see a mechanism for them to do this after the event. Even if changed, HMRC would rely on UK consumers self-declaring purchases hardly an effective tax collection system.</b></span></span></div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span> <br /> <div> <span style="font-family: "verdana" , sans-serif;"><b>Doesn't this happen now?</b></span></div> <div> <span style="font-family: "verdana" , sans-serif;">No because VAT is charged on Cross-border trade between EU countries and the UK and Ireland are EU countries. An Irish merchant not collecting UK VAT would be committing VAT fraud which has serious consequences and given that they are online, thier competitors would see and report them.</span></div> </div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span></div> <div> <span style="font-family: "verdana" , sans-serif;"><b>This wouldn't happen as it would work both ways. </b></span></div> <div> <span style="font-family: "verdana" , sans-serif;">That is true, but also remember that the two markets are very different, the </span><a href="https://ec.europa.eu/digital-single-market/en/scoreboard/united-kingdom" style="font-family: verdana, sans-serif;" target="_blank">UK has 60m people of which 87% buy online</a><span style="font-family: "verdana" , sans-serif;">, where has </span><a href="https://ec.europa.eu/digital-single-market/en/scoreboard/ireland" style="font-family: verdana, sans-serif;" target="_blank">Ireland has 4m people of which 63% who buy online</a><span style="font-family: "verdana" , sans-serif;">. The UK eCommerce market is EUR127,200 million and in Ireland its EUR5,300 million. So the potential damage of lost VAT is far greater for the UK than Ireland and that will always be the case.</span></div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span></div> <div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuQig2fawdDCiGXOG0sSZznZWpoz3D56E9g9MmB3DpF1z5L4hdyi0dqJ4Y0-emSoWeeb6zCAPtFHlMvIDuTdYlAv494Hid6nvQgVMKQdwdcnhfq91L27zJrwLcX2dP4fe-_WW7GJJdmDw/s1600/OCC8.JPG" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="356" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuQig2fawdDCiGXOG0sSZznZWpoz3D56E9g9MmB3DpF1z5L4hdyi0dqJ4Y0-emSoWeeb6zCAPtFHlMvIDuTdYlAv494Hid6nvQgVMKQdwdcnhfq91L27zJrwLcX2dP4fe-_WW7GJJdmDw/s640/OCC8.JPG" width="640" /></a></div> <span style="font-family: "verdana" , sans-serif;"><br /></span></div> <div> <span style="font-family: "verdana" , sans-serif;">Potentially any lost VAT on sales from the UK into Ireland would be more than made up by the new extra income from employee, employer and corporation taxes on profits, on the new sales, because these are being paid in Ireland and these could be significant as you can see from the figures above.</span></div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span> <b style="font-family: verdana, sans-serif;">Why Ireland and not other EU countries?</b></div> <div> <span style="font-family: "verdana" , sans-serif;">This opportunity is unique to Irish merchants as, when items are sent to/from France or the rest of the EU, to the UK, there is no land border, and therefore there is no opportunity to pass the border without VAT collection, in these cases it would work as per the As-Is Cross-Border RoW sale example above. </span></div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span></div> <div> <b style="font-family: verdana, sans-serif;">Wouldn't it be up to the Irish Governments to stop this? </b></div> <div> <span style="font-family: "verdana" , sans-serif;">If requested by the UK Government to stop this, I suspect the Irish Government responses would be as follows, after they picked themselves up from rolling on the floor laughing.</span></div> <div> <ul> <li><span style="font-family: "verdana" , sans-serif;">This is completely created by BREXIT and the UK's unilateral withdrawal from the EU VAT system, so why should Ireland be the one to fix it?</span></li> <li><span style="font-family: "verdana" , sans-serif;">As above, </span><i style="font-family: verdana, sans-serif; font-weight: bold;"><span style="color: blue;">nobody is actually doing anything illegal certainly not in the Republic of Ireland anyway </span></i><span style="font-family: "verdana" , sans-serif;">what can they do?</span></li> <li><span style="font-family: "verdana" , sans-serif;">Why wouldn't Ireland want a big employee and company tax bonus at the expense of UK VAT revenues, when BREXIT caused other economic problems for Ireland? </span></li> <li><span style="font-family: "verdana" , sans-serif;">If the UK wanted "Control" and forgot about VAT collection on its open land border, perhaps they should have planned better, or even you know, at all!</span></li> </ul> </div> <div> <b style="font-family: verdana, sans-serif;">Do businesses want to compete on Tax?</b></div> <div> <span style="font-family: "verdana" , sans-serif;">Most retail businesses I know want to compete on price, product, design, customer service or location. <b>They rarely want to compete on tax</b>, however, </span><span style="font-family: "verdana" , sans-serif;">there are lots of examples where they do, such as booze sales in Calais or you may remember buying DVD's from the Channel Islands without VAT. </span></div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span></div> <div> <span style="font-family: "verdana" , sans-serif;">So history proves that if there is an opportunity for money to be made legally, as a result of tax anomaly, then it will be taken advantage of.</span></div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span></div> <div> <span style="font-family: "verdana" , sans-serif;">My view is that big UK businesses would be reluctant initially to be involved in this. Tesco for example, getting an English customer to buy via Irish website instead of a UK one, doesn't improve the margin on its sale, its just more complicated and probably more expensive in delivery costs.</span><br /> <span style="font-family: "verdana" , sans-serif;"><br /></span> <span style="font-family: "verdana" , sans-serif;">However, thousands of eBay and Amazon merchants would be more than willing to get the ball rolling. The opportunity for high value items such as power tools or cameras would be very good. So the merchant takes orders all day, then in 4 vans can easily drive £10k or £20k of goods across the border for onward UK delivery costing the UK. If they were ever stopped they could pay the VAT and ask the customer to pay it before forwarding it. If the customer refused they could take the item back and reclaim the VAT.</span><br /> <span style="font-family: "verdana" , sans-serif;"><br /></span> <span style="font-family: "verdana" , sans-serif;">Entrepreneurs would be quick to exploit such an opportunity and if UK retailers were losing sales they may have to set up operations in Ireland. There is precedence for this, Play.com stole so many CD/DVD sales from Tesco UK stores sales, that it set up its own operation in the Channel Islands to exploit the VAT loophole, before it was closed. Tesco / Sainsburys etc all also operate wine warehouses in Calais. Retailer shareholders will ask, if we are losing sales, and its legal, then why aren't we doing the same?</span><br /> <span style="font-family: "verdana" , sans-serif;"><br /></span> <span style="font-family: "verdana" , sans-serif;">Suddenly lots of warehouses were built in the Channel Islands on the back of this, I can see the same along the Republic of Ireland border side with lots of warehouses of stock awaiting delivery to UK customers. I have got statistics, but I would estimate that warehouse space in North West Ireland (Sligo/Donegal) would have to be the cheapest in Europe, probably with some Government (or even EU!) help available to set up new businesses in these deprived areas. Operating costs would also be very competitive.</span><br /> <span style="font-family: "verdana" , sans-serif;"><br /></span> <span style="font-family: "verdana" , sans-serif;"><b>Wouldn't UK consumers be loyal?</b></span></div> <div> <span style="font-family: "verdana" , sans-serif;">Internet consumers are used to running price comparisons and any product that is 20% cheaper is going to look very attractive.Next day delivery is still possible.</span></div> <div> <span style="font-family: "verdana" , sans-serif;"><br /></span> <span style="font-family: "verdana" , sans-serif;">Although I excluded duties and tariffs, if these were put on the UK post BREXIT then this would make this model more attractive to consumers as they would avoid these as well as VAT. </span><br /> <span style="font-family: "verdana" , sans-serif;"><br /></span> <span style="font-family: "verdana" , sans-serif;">So  if you want to invest in Warehousing in NW Ireland, get in touch I would be happy to show you around!</span><br /> <br /></div>

BREXIT - Everything online just got 20% cheaper for UK consuers

The  As-Is Situation - UK consumers always pay VAT on eCommerce sales. Cross-border EU sales On cross-border B2C sales, VAT is charged...

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The ASOS Marketplace eCommerce Opportunity for Vintage, Indepedent and Multi-Brand Boutiques

<a href="http://1.shopifytrack.com/aff_c?offer_id=2&aff_id=7765&file_id=46" target="_blank"><img border="0" height="250" src="https://media.go2speed.org/brand/files/shopify/2/OnlineYellow970x250.jpg" width="970" /></a><img height="1" src="http://1.shopifytrack.com/aff_i?offer_id=2&file_id=46&aff_id=7765" width="1" /><br /> <span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif;">ASOS Marketplace is on the side of ASOS main site. It allows small boutiques to sell to those early twenties customers that flock to ASOS.. </span><br /> <span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif;">ASOS is an award winning huge site targeting young fashion. If you are an independent boutique then they could allow you to sell on their site via their marketplace.</span><br /> <span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ_b3XCyPo4T0LozdOvNmsjkDHXi5bR5Xhqw62UQ3gRy2dC6cGVCL1G7Bu9uK1-1Jymbe0KyCAPko6RSpQEZ_j4WRhqSoy3PVKCICoZLui-PJCUQdke88PRJlZ8xsQNuzttrYpQpuYnz8/s1600/occ16.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="282" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ_b3XCyPo4T0LozdOvNmsjkDHXi5bR5Xhqw62UQ3gRy2dC6cGVCL1G7Bu9uK1-1Jymbe0KyCAPko6RSpQEZ_j4WRhqSoy3PVKCICoZLui-PJCUQdke88PRJlZ8xsQNuzttrYpQpuYnz8/s640/occ16.JPG" width="640" /></a></div> <span style="font-family: "arial" , "helvetica" , sans-serif;">The basic offer is:</span><br /> <span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span> <br /> <ul class="bullet" style="background: rgb(255, 255, 255); border: 0px; font-size: 15px; line-height: 15px; list-style: none; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> <li style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; font-size: 17px; font-stretch: normal; line-height: 17px; list-style: disc outside; margin: 15px 20px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: "arial" , "helvetica" , sans-serif;">A boutique costs £20 per month and, when you make a sale, you'll pay 20% commission</span></li> <li style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; font-size: 17px; font-stretch: normal; line-height: 17px; list-style: disc outside; margin: 15px 20px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Vintage boutiques must stock a minimum of 20 styles at all times</span></li> <li style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; font-size: 17px; font-stretch: normal; line-height: 17px; list-style: disc outside; margin: 15px 20px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Indie and Multi-Brand boutiques must stock 10-15 styles at all times</span></li> <li class="long-point" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; font-size: 17px; font-stretch: normal; line-height: 20px; list-style: disc outside; margin: 15px 20px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Your product images must be up to standard before you open your boutique. </span></li> <img height="1" src="http://1.shopifytrack.com/aff_i?offer_id=2&file_id=50&aff_id=7765" width="1" /> </ul> <div> <span style="font-size: 17px; line-height: 20px;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The photo guide stresses that you must show a model wearing the clothes.</span></span></div> <div> <span style="font-size: 17px; line-height: 20px;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div> <div> <span style="font-size: 17px; line-height: 20px;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The store requires little investment, but ASOS strictly enforce the photo guide, so you will need to invest in models and perhaps a photographer to get decent photos. Of course this is all to help you improve your sales. Seem my <a href="http://ecommerceretailtechnology.blogspot.co.uk/2016/04/ecommerce-product-photography-and.html" target="_blank">blog on photo and video costs.</a></span></span></div> <div> <span style="font-size: 17px; line-height: 20px;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div> <div> <span style="font-size: 17px; line-height: 20px;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Although mostly apparel they do allow some accessories. </span></span></div> <div> <span style="font-size: 17px; line-height: 20px;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div> <div> <span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 17px; line-height: 20px;">I am Mark Mandel, if you need help getting online get in contact. <a href="http://goo.gl/2ERqti" target="_blank">Mark_A_Mandel</a></span></span></div> <a href="http://1.shopifytrack.com/aff_c?offer_id=2&aff_id=7765&file_id=28" target="_blank"><img border="0" height="180" src="https://media.go2speed.org/brand/files/shopify/2/728x90dark2x.jpg" width="1456" /></a><img height="1" src="http://1.shopifytrack.com/aff_i?offer_id=2&file_id=28&aff_id=7765" width="1" />

The ASOS Marketplace eCommerce Opportunity for Vintage, Indepedent and Multi-Brand Boutiques

ASOS Marketplace is on the side of ASOS main site. It allows small boutiques to sell to those early twenties customers that flock to ASOS....

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eCommerce product photography and videography challenges for retailers

<span style="font-family: "arial" , "helvetica" , sans-serif;">Apart from <a href="http://ecommerceretailtechnology.blogspot.co.uk/2016/04/ecommerce-product-data-feed-challenge.html" target="_blank">product data</a> accurate photographs of your products are going to be one of your biggest challenges.</span><br /> <span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; color: #333333; line-height: 20.493px; white-space: pre-wrap;">Hi I am Mark Mandel and independent retail consultant. I have worked in Retail in the UK and Europe for 30 years, for companies such as Tesco, ASOS.com and Superdry. These blogs represent my own personal views and not the views or systems of any particular company. If you want any help with getting product data together then please get in touch </span><a href="https://twitter.com/Mark_A_Mandel" style="background-color: white; color: #cc6666; line-height: 20.493px; text-decoration: none; white-space: pre-wrap;" target="_blank">@Mark_A_Mandel</a><span style="background-color: white; color: #333333; line-height: 20.493px; white-space: pre-wrap;"> on Twitter.</span></span><br /> <span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; color: #333333; line-height: 20.493px; white-space: pre-wrap;"><br /></span></span> <span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; line-height: 20.493px; white-space: pre-wrap;">Photographs and indeed videos are essential to tell consumers about your products. </span></span><br /> <span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; line-height: 20.493px; white-space: pre-wrap;"><br /></span></span> <span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; line-height: 20.493px; white-space: pre-wrap;">Dependent on your product category, different strategies may be required.</span></span><br /> <span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; line-height: 20.493px; white-space: pre-wrap;"><br /></span></span> <span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white;"><span style="line-height: 20.493px; white-space: pre-wrap;">In jewelry for instance, you have one of the hardest products to photograph well. This may require specialist help to do so. </span></span></span><br /> <span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white;"><span style="line-height: 20.493px; white-space: pre-wrap;"><br /></span></span></span> <span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white;"><span style="line-height: 20.493px; white-space: pre-wrap;">I</span></span></span><br /> <div class="separator" style="clear: both; text-align: center;"> <span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white;"><span style="line-height: 20.493px; white-space: pre-wrap;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguUzIALKM-dZtZImdkgERR5hTT0hrXLajdmvgCLBQtqdgbxBaCembwpqmCaZ0Rx0upoKSrEWMletPeEBrv8VTvys0QZpkAbdATnwjXVaxhayqGsg5X5sBqDAnpU4MkeDAWP-FCcpt3Cxw/s1600/Capture1.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="187" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguUzIALKM-dZtZImdkgERR5hTT0hrXLajdmvgCLBQtqdgbxBaCembwpqmCaZ0Rx0upoKSrEWMletPeEBrv8VTvys0QZpkAbdATnwjXVaxhayqGsg5X5sBqDAnpU4MkeDAWP-FCcpt3Cxw/s320/Capture1.JPG" width="320" /></a></span></span></span></div> <span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white;"><span style="line-height: 20.493px; white-space: pre-wrap;"><span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white;"><span style="line-height: 20.493px; white-space: pre-wrap;"><br /></span></span></span></span></span></span> <span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white;"><span style="line-height: 20.493px; white-space: pre-wrap;">In fashion, learn from the best. You will see on these ASOS Marketplace listings above that all the vintage clothing is worn by models, which is their policy based on their knowledge of what sells. Clothes are made for humans to wear, so show them on humans. If you are in fashion hiring models are also costs that you need to take into account.</span></span></span><br /> <span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white;"><span style="line-height: 20.493px; white-space: pre-wrap;"><br /></span></span></span> <span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white;"><span style="line-height: 20.493px; white-space: pre-wrap;">There is a <a href="https://www.shopify.co.uk/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography" target="_blank">great guide here</a> on all the practical things you need to do to take great photos.</span></span></span><br /> <span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white;"><span style="line-height: 20.493px; white-space: pre-wrap;"><br /></span></span></span> <a href="http://1.shopifytrack.com/aff_c?offer_id=2&aff_id=7765&file_id=50" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img border="0" height="280" src="https://media.go2speed.org/brand/files/shopify/2/OnlineYellow336x280.png" width="336" /></a><img height="1" src="https://1.shopifytrack.com/aff_i?offer_id=2&file_id=26&aff_id=7765" width="1" /><br /> <span style="background-color: white; color: #333333; font-family: "arial" , "helvetica" , sans-serif; line-height: 20.493px; white-space: pre-wrap;">As your business starts to expand, then creation of your product data feed plus your photos and video are on the critical path to getting your product online in front of your customers.</span><br /> <span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white;"><span style="line-height: 20.493px; white-space: pre-wrap;"><br /></span></span></span> <span style="background-color: white; color: #333333; font-family: "arial" , "helvetica" , sans-serif; line-height: 20.493px; white-space: pre-wrap;">You need to map out your capacity for both of these. So if a new season of one thousand products arrives at the warehouse today, how long will it take to get the product data, photo and videos of each item ready for publishing online? If your competitors can do it faster you may be losing sales.</span><br /> <span style="background-color: white; color: #333333; font-family: "arial" , "helvetica" , sans-serif; line-height: 20.493px; white-space: pre-wrap;"><br /></span> <img height="1" src="https://1.shopifytrack.com/aff_i?offer_id=2&file_id=26&aff_id=7765" width="1" /> <br /> <span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; line-height: 20.493px; white-space: pre-wrap;">You may be able to get samples to bring forward some of this activity and that would be a good idea, although you need to ensure that these are product samples and representative of the real product you are selling to customers. </span></span><br /> <span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; line-height: 20.493px; white-space: pre-wrap;"><br /></span></span> <span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; line-height: 20.493px; white-space: pre-wrap;">There is no <a href="http://www.lawdonut.co.uk/law/sales-and-marketing/distance-and-online-selling/distance-selling" target="_blank">legal requirement</a> specifically on photographs other than a description is required as part of the "prior information".</span></span><br /> <span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; line-height: 20.493px; white-space: pre-wrap;"><br /></span></span> <span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; line-height: 20.493px; white-space: pre-wrap;">A professional photographer will cost from <a href="http://fashot.com/wp-content/uploads/2015/03/Rate-card.pdf" target="_blank">£850 per day</a>.</span></span><br /> <span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; line-height: 20.493px; white-space: pre-wrap;"><br /></span></span> <span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; line-height: 20.493px; white-space: pre-wrap;">Plan your photo and video needs with care.</span></span><br /> <span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; line-height: 20.493px; white-space: pre-wrap;"><br /></span></span> <span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; line-height: 20.493px; white-space: pre-wrap;">If you want help planning your next eCommerce move then please get in touch </span></span><a href="https://twitter.com/Mark_A_Mandel" style="background-color: white; color: #cc6666; font-family: arial, helvetica, sans-serif; line-height: 20.493px; text-decoration: none; white-space: pre-wrap;" target="_blank">@Mark_A_Mandel</a><span style="background-color: white; color: #333333; font-family: "arial" , "helvetica" , sans-serif; line-height: 20.493px; white-space: pre-wrap;"> on Twitter.</span>

eCommerce product photography and videography challenges for retailers

Apart from product data  accurate photographs of your products are going to be one of your biggest challenges. Hi I am Mark Mandel and ind...

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eCommerce product data feed the challenge for retailers and fraud concerns

<span id="docs-internal-guid-a2665fe6-0499-315e-1930-5bc5bb5be766"></span><br /> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span id="docs-internal-guid-a2665fe6-0499-315e-1930-5bc5bb5be766"><span style="vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Hi I am Mark Mandel and independent retail consultant. I have worked in Retail in the UK and Europe for 30 years, for companies such as Tesco, ASOS.com and Superdry. These blogs represent my own personal views and not the views or systems of any particular company. If you want any help with getting product data together then please get in touch <a href="https://twitter.com/Mark_A_Mandel" target="_blank">@Mark_A_Mandel</a> on Twitter.</span></span></span></div> <span id="docs-internal-guid-a2665fe6-0499-315e-1930-5bc5bb5be766"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;"></span> <br /> <div> <span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div> <span style="font-family: "arial" , "helvetica" , sans-serif;"> As you start to move from retail bricks and mortar store to the online world. One of the first data challenges you are going to meet is creating a product data feed into your website, eBay, Amazon or other online sales channels.</span><br /> <div> <span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div> <div> <span style="font-family: "arial" , "helvetica" , sans-serif;">This data feed must meet these quality criteria:</span></div> <div> <ul> <li><span style="font-family: "arial" , "helvetica" , sans-serif;">Complete - it must contain a description for every product you want to sell and for example it shouldn't contain products that are no longer on sale so you need to have deletion policy in place as well as a process for adding new products in time.</span></li> <li><span style="font-family: "arial" , "helvetica" , sans-serif;">Accurate - all the details given to consumers must be correct. </span></li> <li><span style="font-family: "arial" , "helvetica" , sans-serif;">Linked - it should contain links to other feeds such promotions, coupons etc.</span></li> </ul> </div> <div> <div> <span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div> <div> <span style="font-family: "arial" , "helvetica" , sans-serif;">This will be typically created daily. Although it sounds simple when you start to look at the elements involved, you can see that quickly this becomes quite a lot of work even for a small merchant with a few hundred items. </span></div> <div> <span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div> <div> <span style="font-family: "arial" , "helvetica" , sans-serif;">Here are the main items of a Products Feed Specification, this is based on Googles merchant feed. For different categories such as fashion, grocery or health & beauty additional attributes may be required.</span><br /> <span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div> <b style="font-family: arial, helvetica, sans-serif;">Data Feed Attributes</b><br /> <div> <div> <span style="font-family: "arial" , "helvetica" , sans-serif;"><b><br /></b> country [country] - country item for sale in </span></div> <span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><br /> <div> <span style="font-family: "arial" , "helvetica" , sans-serif;">title [title] - Title of the item</span></div> <span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><br /> <div> <span style="font-family: "arial" , "helvetica" , sans-serif;">description [description] - Description of the item</span></div> <span style="font-family: "arial" , "helvetica" , sans-serif;"> <div> product category [product category] - category of the item</div> <div> product type [product_type] - sub category of the item</div> <div> link [link] - URL directly linking to your item's page on your website</div> <div> mobile link [mobile_link] - Mobile Landing Page URLs</div> <div> image link [image_link] - URL of an image of the item</div> <div> additional image link [additional_image_link] - Additional URLs of images of the item</div> <div> condition [condition] - Condition or state of the item</div> <div> availability [availability] - Availability status of the item</div> <div> availability date [availability_date] - The day a pre-ordered product becomes available for delivery</div> <div> price [price] - Price of the item</div> <div> sale price [sale_price] - Advertised sale price of the item</div> <div> sale price effective date [sale_price_effective_date] - Date range during which the item is on sale</div> <div> Unique Product Identifier EAN[EAN] - barcode or EAN</div> </span><span style="font-family: "arial" , "helvetica" , sans-serif;"><div> mpn [mpn] - Manufacturer Part Number (MPN) of the item</div> <div> brand [brand] - Brand of the item</div> <div> item group id [item_group_id] - Shared identifier for all variants of the same product</div> <div> colour [colour] - Colour of the item</div> <div> gender [gender] - Gender of the item</div> <div> age group [age_group] - Target age group of the item</div> <div> material [material] - Material of the item</div> <div> pattern [pattern] - Pattern/Graphic of the item</div> <div> size [size] - Size of the item</div> <div> size type [size_type] - Size type of the item</div> <div> size system [size_system] - Size system of the item</div> <div> shipping [shipping]</div> <div> price [price]</div> <div> shipping weight [shipping_weight] - Weight of the item for shipping</div> <div> shipping label [shipping_label]</div> <div> multipack [multipack] - Submit merchant-defined multipacks</div> <div> is bundle [is_bundle] - Submit merchant-defined bundles</div> <div> promotion id [promotion_id]</div> <div> <br /></div> <img height="1" src="https://1.shopifytrack.com/aff_i?offer_id=2&file_id=166&aff_id=7765" width="1" /> <div> <br /> Even if this is created automatically, I would recommend that you have a person sense-check this before publication. Do you have for example checks that the price is > 1p? Sounds obvious but <a href="http://news.sky.com/story/1391548/glitch-causes-items-to-be-sold-on-amazon-for-1p" target="_blank">many sellers on Amazon were caught out when orders were sent out at 1p.</a> So publishing a product feed that doesn't meet those quality criteria can be very expensive in time, money and loss of customers. </div> <div> <br /> <b>Fraud</b><br /> <br /> As with anything you should think about is there an opportunity for fraud to occur. There is here as for example if an item is in short-supply and your staff want to buy it, they could deliberately misname it so that it is hard for genuine customers to find, then they could buy it for themselves. Not so much fraud, but not getting that hot product into your best customers hands will impact your business.<br /> <br /> Of course, if they can send in multiple product feeds, they could also reduce the item price for a limited time, purchase the item, or get a friend to do so and the increase the price. Ask yourself this do you have checks and balances around price changes? As prices change so often, sometimes automatically, this may be something that is hard to do, but still something that needs a risk assessment and relevant controls.<br /> <br /></div> <div> Get in touch if you need help <a href="https://twitter.com/Mark_A_Mandel" style="line-height: 22.08px; white-space: pre-wrap;" target="_blank">@Mark_A_Mandel</a><span style="line-height: 22.08px; white-space: pre-wrap;"> </span></div> <div> <br /></div> </span></div> </div>

eCommerce product data feed the challenge for retailers and fraud concerns

Hi I am Mark Mandel and independent retail consultant. I have worked in Retail in the UK and Europe for 30 years, for companies such as Te...

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