Local internet search is the main queries on Google, with over one billion search queries having local intent. 

When looking for a dentist in their town, consumers expect that the results displayed to them are the most relevant ones chosen from across the web on the basis of meritocracy. 

However, the reality is that when performing a local search on Google today, a significant portion of the page is dedicated to results powered only by Google+ Local.

This video shows how the results can be changed by using some simple additional search parameters.

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